New analysis from Jumio additionally reveals customers proceed to overestimate their potential to identify deepfakes and need governments to do extra to control AI
Jumio, a number one supplier of automated, AI-driven id verification, danger alerts and compliance options, launched the Jumio 2024 Online Identity Study, the third installment of its annual world client analysis. This yr’s outcomes spotlight important issues amongst customers concerning the dangers related to generative AI and deepfakes, together with the potential for elevated cybercrime and id fraud.
The research examined the views of greater than 8,000 grownup customers, cut up evenly throughout the UK, United States, Singapore and Mexico. The outcomes counsel practically three-quarters of customers (72%) fear on a day-to-day foundation about being fooled by a deepfake into handing over delicate info or cash. Solely 15% of customers mentioned they’ve by no means encountered a deepfake video, audio or picture earlier than, whereas 60% have encountered a deepfake throughout the previous yr.
Even with excessive nervousness round this more and more prevalent and ever-evolving know-how, customers proceed to overestimate their very own potential to identify deepfakes — 60% consider they might detect a deepfake, up from 52% in 2023. Males had been extra assured of their potential to identify a deepfake (66% males versus 55% ladies), with males aged 18-34 demonstrating probably the most confidence (75%), whereas ladies aged 35-54 had been least assured (52%).
“As generative AI advances, the incidence of deepfakes continues to rise, revealing a big hole in our collective potential to detect these deceptions,” mentioned Stuart Wells, Jumio’s chief know-how officer. “This continued overconfidence underscores the vital want for stronger public training and simpler technological options. It’s important that companies and customers collaborate to reinforce digital safety measures to successfully stop id fraud.”
A big majority (60%) of customers name for extra governmental regulation of AI to deal with these points. Nonetheless, regulatory belief varies globally, with 69% of Singaporeans expressing belief of their authorities’s potential to control AI, in comparison with simply 26% within the UK, 31% within the U.S. and 44% in Mexico.
The true value of on-line fraud
Fraud is an all-too-familiar concern for a lot of customers throughout the globe, with 68% of respondents reporting that they know or suspect that they’ve been a sufferer of on-line fraud or id theft, or that they know somebody who has been affected. U.S. customers had been almost definitely to be direct victims of fraud (39%) both knowingly or by suspicion, and Singapore was the highest nation to report understanding a sufferer (51%).
Whereas practically half (46%) of the customers who had been or suspected they had been a sufferer of on-line fraud or id theft mentioned the ordeal was a minor inconvenience, 32% mentioned it brought about important issues and a number of other hours of administrative work to resolve, and 14% went so far as calling it a traumatic expertise.
No matter whether or not they’ve been a sufferer of fraud or id theft, most customers fear every day about falling sufferer to knowledge breaches (79%) and account takeover assaults (77%).
Balancing safety and consumer expertise for id verification
Identification verification is a key a part of the answer for firms trying to safe themselves and be sure that their customers are real. Greater than 70% of customers mentioned they’d spend extra time on id verification if these measures improved safety in industries together with monetary companies (77%), healthcare (74%), authorities (72%), retail and ecommerce (72%), social media (71%), the sharing financial system (71%), and journey and hospitality (71%).
When creating a brand new on-line account, world customers mentioned taking an image of their ID and a reside selfie can be probably the most correct type of id verification (21%), with making a safe password coming in at an in depth second (19%).
“As we navigate the complexities launched by generative AI, the position of subtle safety programs turns into essential,” mentioned Philipp Pointner, Jumio’s chief of digital id. “To counter the rise in deepfakes and cyber deception, incorporating multimodal, biometric-based verification programs is crucial. These applied sciences are key to making sure that companies can shield their platforms and their clients from rising on-line threats, and are considerably stronger than passwords and different conventional, outdated strategies of identification and authentication.”
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